Win back work you’ve already earned.
Most trades have hundreds of past customers and quotes that went quiet. Some of those people still need the job doing. Reactivation is a short, friendly campaign that finds them.
Database reactivation is a short, friendly message campaign to your past customers and old quotes that turns some of them into new jobs, without spending anything on ads. Northeave is running it free for its first 10 clients in exchange for an honest review and permission to share the results. After that it’s included every quarter on Full Growth.
Why it works
A quote that went quiet usually isn't a "no". People get busy, money gets tight for a month, or they forget who quoted. Past customers often have the next job lined up and simply haven't got round to ringing. A well-timed, personal message reminds them you exist and makes it easy to say yes.
It's the cheapest new work you'll ever get: these people already know you, and it costs nothing in ad spend.
The free offer for our first 10
- We run the full campaign at no charge
- You need a list of at least 100 past customers or old quotes
- A written OK to share the results (anonymised if you prefer)
- An honest review and a 15-minute call when it's done
We're a new business, so this is how we earn our first case studies. We say so openly.
How it works
- Send your listNames and numbers of past customers and old quotes. Spreadsheet, phone export, anything.
- We write itA short message in your voice. You approve it before anything sends.
- Replies come inInterested replies are followed up straight away and passed to you.
- You quoteYou get warm leads who already know you. We share the results.
What it costs
Full Growth
Setup included. Monthly rolling.
All plans are monthly rolling. Compare every plan.
Questions trades ask
What’s the catch with the free reactivation?
There isn’t one. We’re a new business, so for our first 10 clients we’ll run it free in exchange for an honest review and permission to share the results.
Is it legal to message past customers?
Messaging existing customers about similar services is generally allowed in the UK if they were given a chance to opt out and every message includes an easy way to stop. We check your list with you and include an opt-out in every message.
How many people do I need on the list?
At least 100 past customers or old quotes for the free campaign. More is better.
Works well with
Local SEO & Google reviews
Google Business Profile set up and looked after, with automatic review requests after every job.
Read more Call answeringCall answering & instant replies
Every call answered 24/7 and every enquiry replied to within seconds, with jobs booked into your calendar.
Read more Social mediaSocial media management
Your Facebook and Instagram run for you, so you stay in front of homeowners between jobs.
Read more15 minutes. No sales pitch.
We'll look at where your work comes from now and whether I can help. If I can't, I'll tell you.