Meta ads

Ads that bring in jobs, not just likes.

Facebook and Instagram are where homeowners scroll every evening. Done properly, Meta ads put your best work in front of the right postcodes and bring in a steady flow of new enquiries.

Quick answer

Northeave plans, runs and reports on Facebook and Instagram (Meta) ads for trade businesses, targeted at homeowners in the areas you cover and sent to landing pages that qualify every enquiry. Ad management is included in the Get Booked plan at £997 a month. Your ad spend is paid directly to Meta and isn’t included in the plan price.

Why most trade ads don't work

Most trades who've "tried Facebook ads" boosted a post, got some likes from people three counties away, and gave up. The problem usually isn't the platform. It's no targeting, no offer, and no plan for what happens after someone clicks.

We fix all three: ads aimed at the postcodes you actually cover, a clear reason to enquire now, and a landing page plus instant replies so every enquiry is caught and followed up.

What's included

  • Ad plan built around the jobs you want more of
  • Ad creative made from your real photos and videos
  • Targeting by area, so you don't pay for clicks you can't serve
  • Landing pages that qualify every enquiry
  • Replies to new enquiries within seconds
  • A plain-English report: spend, enquiries, cost per enquiry, jobs

How much should a trade spend on ads?

It depends on your job value and how many jobs you can take on, and we'll work it out with you on the first call rather than guess here. Your ad spend is paid straight to Meta from your own account, so you can always see exactly where every pound goes, and the account stays yours.

What it costs

Get Booked

+ £497 one-off setup. Monthly rolling.

£997a month

Full Growth

Setup included. Monthly rolling.

£1,797a month

All plans are monthly rolling. Compare every plan.

Questions trades ask

Is the ad spend included in the price?

No. The plan covers planning, creative, running and reporting. Ad spend is paid directly to Meta from your own ad account, so you see every pound and keep the account if you leave.

Do I have to run ads?

No. Get Found works without any ads: it’s about being found on Google and in AI answers, and never losing an enquiry. Ads come in on Get Booked, when you want a steady flow of new work on top.

Will you use AI images of jobs I haven’t done?

No. Ads use your real work. We never present made-up images as your jobs.

Which plan includes Meta ads?

Get Booked at £997 a month plus a £497 setup, and Full Growth at £1,797 a month.

Works well with

15 minutes. No sales pitch.

We'll look at where your work comes from now and whether I can help. If I can't, I'll tell you.